Meet Rose and Erlinda
Rose gives the idea its words. Erlinda gives it a world to live in. Analog Bags is where their perspectives meet.
Nurse, writer, and science communicator
Rose Hayes, MA, RN, BSN, is a nurse, writer, and Director of External Engagement at Emory University's Nell Hodgson Woodruff School of Nursing. She is also a doctoral student at Emory's Laney Graduate School, where her work explores public trust in science and how environmental health communication can become more accessible, memorable, and human.
She earned her Bachelor of Science in Nursing from the University of Virginia and her Master of Arts from NYU Gallatin. That same instinct for clear, human communication runs through her original Analog Bags writing, which moves from what a person might be feeling toward something tangible: paper, color, story, texture, or one small ritual.
A very Rose detail: She loves coloring and has been known to put out coloring pages and puzzles at happy hour. Listening does not always have to look like sitting perfectly still.
Connect with Rose on LinkedInFounding visionary and creative entrepreneur
Erlinda Vo is a creative entrepreneur, founder of The Spa for Your Soul, and creator of NeuroWellness Events. Across her work, she builds ideas, environments, and communities around a simple invitation: pause long enough to reconnect with yourself and with other people.
For Analog Bags, Erlinda is the founding visionary and builder. She is turning Rose's original writing into a living brand with bags, a quiz, guides, and a wide shelf of objects people can choose for themselves.
Erlinda's instinct: Take a beautiful idea, make it practical, and invite people in. Her larger mission is the line that runs through all of her work: Vibe Up the Planet.
Visit The Spa for Your Soul
A week apart, they had been circling the same idea.
When Erlinda met Rose in Atlanta, she shared a hope: to create a public place where people could find tangible resources and choose what felt useful to them. A bag, a basket, or another container could hold the pieces. There would be no required formula.
Then Rose shared something wonderfully strange. Just one week earlier, she had assembled a separate project at Emory around a remarkably similar invitation: a colorful collection of creative and sensory materials that people could explore and choose for themselves.
Neither woman had handed the idea to the other. They had arrived at the same question from different directions. That was the moment the idea became something they could shape together.
The photographs were privacy-edited to remove names, contact details, quotations, and internal information. Rose's separate Emory project helped spark the conversation, but Analog Bags is independent and is not affiliated with or endorsed by Emory University.
One voice notices the moment. One vision builds the place around it.
Rose keeps the reader close. Erlinda keeps the experience connected, from the branded bag to the quiz to the shelves of possibilities inside. The container can be a tote, a basket, a drawer, or a corner of a table. There is no single correct way to fill it. What matters is that the choices feel like yours.